Good web design has visual weight, is optimized for various devices, and has content that is prioritized for the medium. The most important elements of a web page should have more visual weight to “naturally attract” a visitor’s attention.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Dieter Rams
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations is continued.
A good website should be easy to navigate
Not all websites are made equal. Some websites are simple, logical, and easy to use. Others are a messy hodgepodge of pages and links.
Without website navigation, your visitors can’t figure out how to find your blog, your email signup page, your product listings, pricing, contact information, or help docs.
[rb_related title=”Also in This Issue” total=”2″]Quick and easy access to the content they’re after is more important for your website users than a… visually-stunning design.
Website navigation allows visitors to flow from one page to another without frustration. If you’ve done your job well, visitors leave your site with the intention to return and might even buy something from you or sign up for your email list.
Bad navigation is an especially common problem. We’ve all struggled to find things on disorganized websites without any logical structure. It feels hopeless.
Creating visual rhythms in your layouts
In design, rhythm is created by simply repeating elements in predictable patterns. This repetition is a natural thing that occurs everywhere in our world. As people, we are driven everyday by predictable, timed events.
One of the best ways to use repetition and rhythm in web design is in the site’s navigation menu. A consistent, easy-to-follow pattern—in color, layout, etc. Gives users an intuitive roadmap to everything you want to share on your site.
Elements that can help website visual composition
Nobody enjoys looking at an ugly web page. Garish colors, cluttered images and distracting animation can all turn customers “off” and send them shopping “somewhere else”. Basic composition rules to create more effective:
- Direct the Eye With Leading Lines
- Balance Out Your Elements
- Use Elements That Complement Each Other
- Be clear about your “focal points” and where you place them
Diving into UX and UI design
UX and UI: Two terms that are often used interchangeably, but actually mean very different things. So what exactly is the difference?
Styles come and go. Good design is a language, not a style.
Massimo Vignelli
UX design refers to the term “user experience design”, while UI stands for “user interface design”. Both elements. But despite their relationship, the roles themselves are quite different.
Ensure that interactive elements are easy to identify
Good design guides the user by communicating purpose and priority. For that reason, every part of the design should be based on an “informed decision” rather the current trend.
Provide distinct styles for interactive elements, such as links and buttons, to make them easy to identify. For example, “change the appearance of links” on mouse hover.
Breaking down the barriers
Design is not the end-all solution to all of the worlds problems — but with the right thinking and application, it can definitely be a good beginning to start tackling them.
This design is spectacular! You most certainly know how to keep a reader entertained.
Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job.
I really enjoyed what you had to say, and more than that, how you presented it.
Too cool!
I was wondering if you ever thought of changing the page layout of your
website? Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could connect
with it better. Youve got an awful lot of text for only having 1 or two pictures.
Maybe you could space it out better?
Hi there mates, pleasant article and nice urging commented
here, I am genuinely enjoying by these.
Do you have a spam problem on this site; I also am a blogger, and I was wondering your situation;
we have developed some nice procedures and we are
looking to swap strategies with others, please
shoot me an e-mail if interested.
With havin so much content do you ever run into any problems of plagorism or copyright infringement?
My site has a lot of exclusive content I’ve either created
myself or outsourced but it looks like a lot of it is popping it
up all over the internet without my permission. Do you know any ways to help prevent content from being stolen?
I’d definitely appreciate it.